We are so fortunate to live on such a beautiful island, surrounded by incredible landscapes, a safe environment, and a close-knit community. However, doing business here can be challenging; therefore, exceptional customer experience (CX) isn’t just a nice-to-have—it’s a necessity. It’s the key to earning loyal customers who buy more, return often, and spread the word.
For Jersey businesses, CX is the difference between blending in and standing out, buying local or online. By creating memorable experiences, we can strengthen customer loyalty, attract new opportunities, and ensure a thriving, future-fit economy that benefits us all.
This isn’t just another event—it’s your opportunity to enhance your business and elevate Jersey’s CX landscape.
At this exclusive event, we will unveil the S.M.I.L.E. Standards, Jersey’s very first Customer eXperience Standards, a unique framework designed to support businesses in delivering world-class customer experiences. These standards reflect our shared commitment to excellence, collaboration, and long-term growth in Jersey’s businesses.
💡 Exclusive Keynote Presentation
Hear from Richard Mulholland, an internationally acclaimed speaker and thought leader. Learn how relentless relevance can turn ordinary service into unforgettable moments that drive customer loyalty, referrals, and business growth in order to hack your customers expectations engine!
🤝 High-Impact Networking
Connect with like-minded professionals, industry leaders, and business owners who are shaping the future of Jersey’s economy. Forge collaborations, share insights, and leave with valuable connections.
📣 Be Part of the JCX Movement
Discover the S.M.I.L.E. Standards, a revolutionary framework to elevate CX in Jersey. Learn how the JCX Alliance can support your business with tools, strategies, and a powerful network to drive innovation and excellence.
🔹 5:15 PM – Arrival & Welcome Drinks
Mingle with fellow business leaders, CX professionals, and industry innovators while enjoying refreshments.
🔹 5:45 PM – Opening Remarks
Marcus Calvani, Co-CEO of the Jersey Hospitality Association & Owner of Lido Jersey, sets the stage for an evening dedicated to elevating customer experience in Jersey.
🔹 5:55 PM – Keynote: The Power of Relentless Relevance
Rich Mulholland, International Speaker & Founder of Missing Link, shares how relentless relevance can transform ordinary service into unforgettable moments that drive customer loyalty, referrals, and business growth—helping you hack your customers’ expectation engine!
🔹 6:25 PM – The ROI of Smiling
Cassidy Mason, Founder of Cassidy Mason Consulting, explores the tangible impact of exceptional service and how a simple smile can transform customer loyalty, boost profitability, and create meaningful customer connections.
🔹 6:40 PM – Unveiling the JCX SMILE Standards
Claire Boscq, Founder of the JCX Alliance & Top 3 Customer eXperience Global Gurus, introduces the S.M.I.L.E. framework and how businesses can implement it to raise service standards across Jersey.
🔹 7:00 PM – Drinks & Pledge Signing
Enjoy networking drinks and commit to raising Customer eXperience standards in Jersey by signing the SMILE pledge and joining the JCX Alliance movement.
Join Us for the Launch of the SMILE Standards
📅 Date: Tuesday, 18th February
📍 Venue: Lido Jersey, Have des Pas
⏰ Time: 5:15 PM – 7:30 PM
🎟️ Price: £38 per person