At JCX Alliance, we believe exceptional Customer eXperience (CX) is the foundation of a thriving business community.

The Wall of SMILES is the space dedicated to the businesses, teams, and individuals who have pledged their commitment to delivering exceptional CX and fostering a culture of care, trust, and excellence in Jersey.

Every name on this wall represents a promise to put internal and external customers first and create valued and loyal customers—helping to make Jersey a shining example of service excellence, a better place to live, work and visit.