As an organisation committed to service excellence, we pledge to uphold the SMILE Standards, ensuring that every interaction reflects our dedication to customers, employees, and the wider community.

✅ Service-Focused – Putting customer happiness first.
Every interaction prioritises customer needs, making exceptional service the core of business, customer experience (CX), user experience (UX), and disabled customer experience (DCX).

✅ Mindfulness – Showing empathy and care.
We pledge to be attentive to internal and external customers’ emotions, preferences, and circumstances in every interaction, fostering an environment conducive to well-being and prosperity.

✅ Integrity – Creating a culture of Trust, Engagement, and Community.
We will foster long-term confidence in customers, employees, and the wider community by consistently doing what’s right and upholding the highest ethical standards.

✅ Listening – Using feedback and feed-forward to drive progress.
We will ensure both internal and external customers feel heard and leverage their insights to foster continuous improvement.

✅ Excellence – Prioritising EX to deliver excellence.
We recognise that Employee Experience (EX) is essential for creating a positive and lasting impact on both customers and teams.

By signing this pledge, we commit to making exceptional service a standard, not an exception. We will inspire, champion, and work together to make Jersey a shining example of service excellence!