JCX EXPERTS
Introducing Dorothy Parker, Co-Founder and Director of 4insight
We are excited to have Dorothy as one of our JCX Experts!
4insight is a Jersey-based marketing research agency that provides businesses with valuable, data-driven insights. Their services include:
🔍 Qualitative Research – Delving deep into consumer decision-making processes to uncover motivations, drivers and behaviours often utilising the Channel Islands only observational studio.
📈 Customer Experience Research – Helping businesses understand their customers’ needs, preferences, the total customer journey, identifying touch points and any pain points to enable successful business development.
📊 Market Segmentation – Identifying distinct consumer groups and their profiles to enable tailoring strategies to meet their specific needs, often by psychographics rather than traditional demographics.
🔑 Consumer Behaviour Analysis – Understanding how consumers make purchasing decisions, which helps businesses refine their marketing and sales strategies.
User testing with the added dimension of eye tracking to ensure that your app, website, online form or device is as user friendly and easy as possible.
At 4insight, they work closely with businesses to turn data into actionable insights, helping them grow and succeed in today’s competitive landscape. Their tailored research services are a valuable resource for businesses here in Jersey looking to make informed, strategic decisions.
We’re proud to have Dorothy and the 4insight team as part of the JCX Alliance!
